Although the title of this article is ‘Considering A Career In Search Engine Marketing’ it is important to stress that there are in fact two different areas within ‘search’, namely: Search Engine Optimization (SEO) and Search Engine Advertising.Industry experts have mixed views as to how ‘search’ should be defined but for the purposes of this article Search Engine Marketing covers both Search Engine Optimization (also known as natural search) and Search Engine Advertising (also known as pay per click, sponsored or paid search).Background To Search Engine Growth It seems that the Internet has been around forever and that using a search engine to look for information is now a normal day to day activity. However, it is easy to forget that Yahoo! only celebrated its 12th birthday in March 2007 and that Google celebrated its 10th birthday in September 2007. You only need to look at the number of additional products and services that they both offer today to see how fast the industry has grown!When the search engines first launched, their results pages were based on their own proprietary algorithms. As the importance of the search engines to web site owners increased so did the desire to be highly ranked in the search engine results. This lead to the growth of SEO companies who would offer a service to optimize a web site to maximise its rankings in the search engine results.As a result of the launch of the first Pay Per Click Search Engine by Goto.com in 1998 (renamed Overture and now owned by Yahoo Search Marketing) this lead to an opportunity for SEO companies to add another service by managing the Pay Per Click campaigns for their clients. In addition, it also led to new Search Engine Marketing (SEM) companies starting up who only specialised in managing Pay Per Click campaigns.Of course, wherever there is growth in an industry there is also opportunity and none more so than the job opportunities that are now being created as a result of the phenomenal growth of the Internet and search engines.Where Are The Job Opportunities? As well as job opportunities within the Search Engine Marketing companies it is becoming more common to see some traditional marketing and advertising agencies offer search engine related jobs. In addition, there are now specialist digital media companies providing search engine marketing services. Corporate employers are also beginning to recruit their own Search Engine Marketing specialists to work in-house and this trend is expected to keep on growing.What Type Of Skills And Attributes Will You Need? The type of skills and attributes required will very much depend on how specialist the job role is and also the level of the job. Although many companies will want experience in the job discipline, others will be looking for well-motivated, flexible individuals with both the ability and desire to learn fast.For the more technical roles (for example a Search Engine Optimisation Specialist) a technical background in HTML, programming or IT maybe required although the level of background required will vary from company to companyFor the more marketing related roles (for example managing a large Pay Per Click campaign for a client) good business skills, an analytical and enquiring mind, creativity, lateral thinking and solid product and project management skills are always good attributes to have. These transferable skills may have been gained from a wide range of experiences across different industries.However, one overriding attribute to have is the ability to deal with change. Things change so quickly within the search engine industry, with new products and services launched on a regular basis as well as updates to the search engines algorithms, that you have to be able to respond quickly and analyse what the various changes will mean to your clients.Do I Have Enough Experience? Bear in mind that there are not many people within the industry with more than five years experience of paid search or ten years experience of search engine optimisation because the industry is very much still in its infancy! Therefore, if you have limited search engine industry experience many companies (big and small) may be willing to provide their own training programmes for you if you show the desired aptitudes and attitudes.In addition, companies may also look favourably at applicants with experience of working in a specific business sector or client group as they already have an appreciation, knowledge and understanding of their market sector.In Summary – If you are looking for a change of industry in your existing role within Sales, Project Planning, Account Management, Business Development etc., or you are looking to learn some new skills in a fast moving industry, there are some exciting career opportunities available within Search Engine Marketing.Mike has hands on experience of both Online Recruitment and Search Engine Marketing which lead to him launching the niche job site: www.JobsInSearch.com
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The Introduction Of The Face Recognition System Saudi Arabiaâ¨
According to news, the Saudi Ministry of Interior is planning to launch an Iris recognition biometric system across Saudi Arabia. This includes plans to cover major places, such as airports, sea and land. The purpose of installing the new systems is to make use of advanced technology for the identification of passengers. In other words, this state-of-the-art system is designed to make sure no intruders can enter a secure area.The National Information Centre of the ministry will be responsible for installing the Iris recognition system. Basically, this system involves the application of mathematical recognition techniques that scan the iris of a person before allowing access to the facility.The National Information Centre will sign a contract with the government in order to import the system and get it installed across Saudi Arabia. Once installed, this system will achieve high efficiency according to International standards. Currently, an invitation has been sent to invite bidders. Apart from this, the terms and conditions are being outlined. Apart from this, the government is also considering the terms and conditions for the installation of these security devices.How does the Face Recognition System Work? Basically, the Iris recognition system is an improved form of the most popular biometric identification that involves scaring fingerprints. Medical science tells us that every person has unique and distinctive eye features. And the good thing is that no two individuals have the same features of iris. As a matter of fact, both of your eyes have different features. Therefore, both of your eyes are unique.The identification of the iris is done via a video camera prior to decoding and storing. As soon as the information is stored in the computer system, it is easy to identify it in milliseconds as soon as a person looks into the camera.Iris identification offers a lot of advantages over other biometric identification systems. First of all, this type of security system for identifying an individual is unique. No matter how old you get, the features of your iris will never change. On the other hand, if you do hard physical work, your fingerprints may change over time, and you may find it difficult to have your fingerprints scanned.Actually, these security systems are based on artificial intelligence. A face recognition system can help replace regular fingerprint identification. Therefore, this system is easier to use and quite hygienic.Apart from this, it is much faster and dependable compared to other biometric systems. These devices will scan your face and verify it in a few seconds. Therefore, there will be no need for employees to use their cards, keys, or badges. Once these facial recognition systems are installed, there will be no misuse of these systems. If you are an employer, these systems will be of greatly useful for you.Features of a Face Recognition System Now let’s take a look at some prominent features of a face recognition system.
Prevents time theft
High efficiency
Handling of temporary employees or workers
Face crop feature for forensic investigation
IFF
Multiple face recognition
Higher reliability
And many others
In short, this was a brief introduction to face recognition systems for businesses whether they are small or large.
Online Pastoral Counseling Degrees Certification and Education
Online Pastoral Counseling Degrees are in great demand. The effectiveness of spiritual counseling has brought about considerable interest regarding the subject of Christian or Pastoral Counseling. By integrating information from the secular discipline of Psychology with resources from the realm of the Spirit, Pastoral Counselors have become very much in demand because they proven to be effective when dealing with difficult issues such as drug addiction, alcoholism, marriage, sexual abuse. There appears to be little distinction between Christian and Pastoral Counselors, most people appear to use the terms interchangeablyIn the past this, what little Christian Counseling education that was taught happened in seminaries. However, most seminaries do not have programs dedicated to the study of Pastoral Counseling. Consequently, to meet the demand to for qualified Pastoral Counselors a number of institutions have risen to meet the needs of those called to this ministry.Unlike Psychological Counselors, who are held accountable by state governments, Pastoral Counselors are ministers. Pastoral Counselors will typically either become members of an existing church ministry or they may choose to create a ministry of their own. As long as they are suitably educated and licensed, they become accountable primarily to the church rather than the state.Of course, it is important to check out the laws in your state to be sure of the format your ministry is consistent. There are Christian Law Associations that can assist you in this. Christian Counseling is a legal, legitimate profession in every state, but the exact verbiage used to represent what the counselor does must adhere to each state’s statutes.There are several national bodies that provide education, certification, licensing and oversight for Pastoral Counselors. The oldest and largest of these appears to be the National Christian Counselor’s Association (NCCA). There are others such as the American Association of Pastoral Counselors AAPC), and the American Association of Christian Counselors. (AACC) The AACC historically has been a supporting organization for those already involved in the ministry, while the NCCA is more oriented toward training and education.Pastoral Counseling can be learned entirely on a self-paced schedule. Most course are available in a home study or online format, allowing for them to scheduled for the convenience of the student and do not require classroom attendance.Christian Counselors have been successful at adopting therapeutic models based on temperament. While some of these models hark back to Greek roots thousands of years ago, the testing methods and results are a modern as an cellular phone. Whether they refer to the temperaments as DISC or Melancholy, Choleric, Sanguine, and Phlegmatic makes little difference. One of the things that has created much success for Christian Counselors is the availability of powerful assessment tools that enable them to get to the heart of difficult problems and formulate effective treatment plans. Christian Counselors realize that people need answers to their problems, not just hand holding.